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You can count on my support if you face one of the following business challenges:

  • You have not done Route-To-Market "health check" in the last 3-5 years;

  • You want to better understand if your RTM model(s) is (are) in line with your overall business strategy;

  • You need an independent view on strengths and weaknesses of your RTM strategy and its execution;

  • You want to raise the awareness of RTM issues within your organisation and to build RTM improvement plan.

Assessing your RTM (RTM Navigator)

RTM Navigator


RTM Navigator is a structured assessment of your existing RTM model(s) across seven dimensions:

1. Knowledge of RTM Environment

2. RTM Models Mapping

3. RTM Strategy

4. Customer Service Models

5. Direct RTM Structure and Capabilities

6. Winning with RTM Parnters

7. RTM Transformation

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RTM Navigator assessment is a guided process with the involvement of your key functional experts.

It consists of multiple interviews, market observations, gaps and opportunities workshop, and industry benchmarks.


RTM Navigator helps you determine whether a deeper RTM review and/or redesign is needed. 

What does RTM Navigator deliver?

  • a validated RTM assessment (by core channel if relevant)

  • a prioritized list of gaps and opportunities

  • a high-level RTM improvement roadmap

  • a go / no-go decision for RTM strategy redesign

  • references to industry best practices (where relevant)

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