You can count on my support if you face one of the following business challenges:
You have not done Route-To-Market "health check" in the last 3-5 years;
You want to better understand if your RTM model(s) is (are) in line with your overall business strategy;
You need an independent view on strengths and weaknesses of your RTM strategy and its execution;
You want to raise the awareness of RTM issues within your organisation and to build RTM improvement plan.
Assessing your RTM (RTM Navigator)
RTM Navigator is a structured assessment of your existing RTM model(s) across seven dimensions:
1. Knowledge of RTM Environment
2. RTM Models Mapping
3. RTM Strategy
4. Customer Service Models
5. Direct RTM Structure and Capabilities
6. Winning with RTM Parnters
7. RTM Transformation
RTM Navigator assessment is a guided process with the involvement of your key functional experts.
It consists of multiple interviews, market observations, gaps and opportunities workshop, and industry benchmarks.
RTM Navigator helps you determine whether a deeper RTM review and/or redesign is needed.
What does RTM Navigator deliver?
a validated RTM assessment (by core channel if relevant)
a prioritized list of gaps and opportunities
a high-level RTM improvement roadmap
a go / no-go decision for RTM strategy redesign
references to industry best practices (where relevant)