
Enhancing
Commercial Capabilities
You can count on my support if you face one of the following business challenges:
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You want to better understand how your business strategy is cascaded down and executed in sales;
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Your commercial organisation does not deliver results that match your expectations;
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You want to assess the level of your commercial capabilities vs competition and industry practices;
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You want to have a prioritised action plan on commercial capability improvement
“However beautiful the strategy,
you should occasionally look at the results.”
—Sir Winston Churchill
Commercial Capabilities Assessment will focus on:
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Business Strategy Cascading and Alignment
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Cross-functional Cooperation
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Sales Line Management
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Distributor Management
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Capability Development
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Target Setting & Performance Measurement
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In-store Execution Management
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Customer Centricity
What does it deliver?
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Assessment scorecard
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Fact-based analysis of strength and opportunities
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Recommended improvement action plan
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Benchmarks to relevant external players