Enhancing
Commercial Capabilities
You can count on my support if you face one of the following business challenges:
-
You want to better understand how your business strategy is cascaded down and executed in sales;
-
Your commercial organisation does not deliver results that match your expectations;
-
You want to assess the level of your commercial capabilities vs competition and industry practices;
-
You want to have a prioritised action plan on commercial capability improvement
“However beautiful the strategy,
you should occasionally look at the results.”
—Sir Winston Churchill
Commercial Capabilities Assessment will focus on:
-
Business Strategy Cascading and Alignment
-
Cross-functional Cooperation
-
Sales Line Management
-
Distributor Management
-
Capability Development
-
Target Setting & Performance Measurement
-
In-store Execution Management
-
Customer Centricity
What does it deliver?
-
Assessment scorecard
-
Fact-based analysis of strength and opportunities
-
Recommended improvement action plan
-
Benchmarks to relevant external players