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Enhancing

Commercial Capabilities

You can count on my support if you face one of the following business challenges:

  • You want to better understand how your business strategy is cascaded down and executed in sales;

  • Your commercial organisation does not deliver results that match your expectations;

  • You want to assess the level of your commercial capabilities  vs competition and industry practices;

  • You want to have a prioritised action plan on commercial capability improvement

“However beautiful the strategy,

you should occasionally look at the results.” 

—Sir Winston Churchill

Commercial Capabilities Assessment will focus on:

  • Business Strategy Cascading and Alignment

  • Cross-functional Cooperation

  • Sales Line Management

  • Distributor Management

  • Capability Development

  • Target Setting & Performance Measurement

  • In-store Execution Management

  • Customer Centricity

What does it deliver?

  • Assessment scorecard

  • Fact-based analysis of strength and opportunities

  • Recommended improvement action plan

  • Benchmarks to relevant external players