Empowering businesses
to drive route-to-market excellence
Welcome to SM Strategy business consulting!
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With over two decades of dynamic leadership experience as a Sales Director within HEINEKEN operating companies across seven diverse markets, I bring a wealth of knowledge and insights to the table. Today, as the founder of SM Strategy, the business consulting company, I am dedicated to helping businesses thrive in the ever-evolving landscape.
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I am greatly passionate about business growth opportunities, which can be achieved by shaping holistic Route-To-Market strategy, improving sales and distribution capabilities, and proactively driving required changes internally and externally.
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My recent major consulting engagements include:
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Interim Transformation Director @ Pivovarna Lasko Union (HEINEKEN Slovenia)
Spearheaded transformative changes, driving significant improvements in operations and performance
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Interim Chief Growth Officer @ GenePlanet, a leading Slovenian biotech company
Developed longer-term business growth and market expansion strategy for medical genetic testing business
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I look forward to discussing your business challenges, and would be happy to support you as a consultant or sparring partner for your business growth initiatives.
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If you want to learn more about my professional career, please, visit my LinkedIn page
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Sincerely Yours,
Sasha Makarenko
“Sasha has gained vast international experience in business transformation in a variety of market dynamics across the world. He has proven real expertise in shaping RTM strategy and building high-performing organisations.
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Sasha is a top senior leader, who is always challenging the status-quo in a positive way, making things happen, supporting strategy execution and empowering teams in the field.
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He is great at shaping strategy, down-to-earth and has a real hands-on approach”
Javier Pijoan
Board Member & Non-Executive Director @ Grupo Varma (Spain) &
Winche Redes Comerciales (Spain)