For FMCG companies as well as for many other businesses, Route-To-Market models or configurations are based on a range of business processes to be covered and on a split of roles and responsibilities between producers / product owners and their RTM partners (e.g., distributors, wholesalers, centralised retailers, logistics providers, third-party sales, telesales, and merchandising agencies, etc.) There are 10 major business processes within the scope of Route-to-Market: 1.

Are you about to start your new business or to enter a new market with your products? Choosing “the right” Route-To-Market model must be one of the key focus points of your overall business strategy. Be aware that there exist multiple business models, which you can consider for your business. From Fully Direct RTM, where you are 100% directly controlling all the RTM activities; to Fully Indirect RTM, where you totally outsource RTM execution to third party players (e.g. distr