SHOULD YOU MANAGE DIRECTLY OR OUTSOURCE BUSINESS PROCESSES IN YOUR RTM MODEL?
For FMCG companies as well as for many other businesses, Route-To-Market models or configurations are based on a range of business processes to be covered and on a split of roles and responsibilities between producers / product owners and their RTM partners (e.g., distributors, wholesalers, centralised retailers, logistics providers, third-party sales, telesales, and merchandising agencies, etc.) There are 10 major business processes within the scope of Route-to-Market: 1.