top of page

Empowering businesses
to drive route-to-market excellence

Hello and Welcome!

With over two decades of dynamic leadership experience as a Sales Director within HEINEKEN operations across seven diverse markets, I bring a wealth of knowledge and insights to your business. Today, as the founder of SM Strategy, the business consulting company, I am dedicated to helping businesses thrive in the ever-evolving landscape.

I am greatly passionate about business growth opportunities, which can be achieved by shaping holistic Route-To-Market strategy, improving sales and distribution capabilities, and proactively driving required changes internally and externally.

My recent major consulting engagements include:

  • Interim Chief Growth Officer @ GenePlanet, a leading Slovenian biotech company, where I developed longer-term business growth  strategy for medical genetic testing business

  • Interim Transformation Director @ Pivovarna Lasko Union, where I spearheaded transformative changes, driving significant improvements in operations and performance

I look forward to discussing your business challenges, and would be happy to support you as a consultant, interim manager or business trainer for your business growth initiatives.

If you want to learn more about my professional career, please, visit my LinkedIn page

Sincerely Yours,

Sasha Makarenko

bottom of page