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Empowering businesses
to drive route-to-market excellence

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Welcome to SM Strategy business consulting!

With over two decades of dynamic leadership experience as a Sales Director within HEINEKEN operating companies across seven diverse markets, I bring a wealth of knowledge and insights to the table. Today, as the founder of SM Strategy, the business consulting company, I am dedicated to helping businesses thrive in the ever-evolving landscape.

I am greatly passionate about business growth opportunities, which can be achieved by shaping holistic Route-To-Market strategy, improving sales and distribution capabilities, and proactively driving required changes internally and externally.

My recent major consulting engagements include:

  • Interim Chief Growth Officer @ GenePlanet, a leading Slovenian biotech company

Developed longer-term business growth and market expansion strategy for medical genetic testing business

  • Interim Transformation Director @ Pivovarna Lasko Union (HEINEKEN Slovenia)

Spearheaded transformative changes, driving significant improvements in operations and performance

I look forward to discussing your business challenges, and would be happy to support you as a consultant, business trainer or sparring partner for your business growth initiatives.

If you want to learn more about my professional career, please, visit my LinkedIn page

Sincerely Yours,

Sasha Makarenko

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