empowering businesses
to drive route-to-market excellence
Hello and welcome to SM-Strategy.com!
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My name is Sasha Makarenko, I am an independent management consultant.
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For over 20 years I have built solid operational managerial experience at HEINEKEN, by being a member of the Management teams, and by leading local sales organisations in several European markets. Next to that, I have mastered management consultancy by implementing business transformation programs, as well as sales and distribution improvement projects in more than 20 countries around the globe.
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I lived and worked in 7 countries - The Netherlands, Switzerland, Slovenia, Austria, Hungary, Kazakhstan, and Ukraine. I have learnt a great deal of multi-cultural diversity.
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I am greatly passionate about business growth opportunities, which can be achieved by shaping holistic Route-To-Market strategy, improving sales and distribution capabilities, and proactively driving required changes internally and externally.
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I look forward to discussing your business challenges, and would be happy to support you as a consultant or sparring partner for your business growth initiatives.
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If you want to learn more about me and my professional career, you are welcome to visit my LinkedIn page
“Sasha has gained vast international experience in business transformation in a variety of market dynamics across the world. He has proven real expertise in shaping RTM strategy and building high-performing organisations.
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Sasha is a top senior leader, who is always challenging the status-quo in a positive way, making things happen, supporting strategy execution and empowering teams in the field.
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He is great at shaping strategy, down-to-earth and has a real hands-on approach”
Javier Pijoan
Board Member, Non-Executive Director
Grupo Varma (Madrid, Spain)
Winche Redes Comerciales (Barcelona, Spain)